PR OFFICE MISSION
Earnest efforts aimed at improving institutional image cannot be maintained if commitment to truth, fairness and accuracy are not encouraged by all whose actions have an impact on the institution. Good public relations does not simply occur. Rather, it is the end result of a shared ideal of what a given organization can become through unity of purpose.

Moreover, a marketing plan relies on a clear definition of what Alabama A&M University is: an 1890 land-grant institution that offers programs at the doctoral level to a diverse, significantly non-traditional student body.  It also zooms in on an institutional goal (e.g., increasing local or regional recognition) and attempts to find where its institution fits within the scheme of the educational environment.

Over the years, the office has developed several advertising themes, including “Alabama’s Best-Kept Secret,” “The Secret Is Out,” “We Bring Out the Best in You,” and “We’ve Got the Whole World on This Land.”